Direct mailing list companies can help business owners reach their ideal customers in order to grow their businesses. These organizations can help businesses of all sizes to find new customers without wasting time and money. Direct mailing list companies have already done the research, compiling lists of targeted prospects for business owners who want introduce a new product or service, offer their customers valuable discounts, or just get some more traffic through the door. These companies also offer additional services, such as graphic design for postcards, brochures, or letters that can be sent out to potential customers on direct mailing lists. The three best direct mailing list companies include infoUSA, Caldwell List Company, and Experian. Read on to find out more about direct mailing list companies.
Business owners need to make sure that the information has been updated before renting or purchasing a list. Direct mailing list companies should update their data once a month.
Business owners can experts between around 10% undeliverable names to be included on a list. More than 8 million people in the U.S. move residences each year, and many do not update their contact details right away.
Direct mailing list companies use a range of sources to compile data, including real estate and tax assessments, voter registration, bill processors, and more.
Many of these companies have prospect lists that focus on consumers and businesses separately. Business owners who are targeting consumers need much different data then those who are trying to reach other business owners.
It is estimated that for a consumer list, buyers can pay between $.05 to $.20 per name. For business lists, the cost ranges from $.15 to $.35 per name. The total cost for an order with around 5,000 names (including obtaining a list, designing marketing materials, postage/mailing, and fulfillment) is approximately $2,500 to $5,000.
Some mailing list companies compile their customer data from a single source, while others use a variety of suppliers with which they have developed partnerships. The more data that can be utilized, the better.
Brokers for direct mailing list companies can produce lists that can be purchased or rented based on what works best for the business owners.
Many companies deliver these lists electronically and usually in the form of a spreadsheet. The common types of spreadsheets include CSV, XLS, XLSX, and tab delimited.