Everybody uses pens. Everybody loses pens. When a customer picks up a custom pen at the counter to sign paperwork or receipts, the pen often disappears into a pocket or purse. The next time they need to sign something, the name and logo of the business will be staring them in the face while they initial the next checklist or permission slip. Custom pens are affordable and effective forms of advertising, but can also be used for commemorating an event or congratulating a person on their latest achievement. Adding custom pens to a marketing budget is a fairly inexpensive means to receive multiple impressions per unit with a high return on investment. Read on and learn everything you need to know about adding this fun and colorful item to your marketing budget without delay.